When managing promotions and inventory, what is a proactive approach to avoid customer dissatisfaction?

When managing promotions and inventory, what is a proactive approach to avoid customer dissatisfaction?

• A. Ignore stock levels
• B. Do nothing until customers complain
• C. Check other stores and backorder with ETA
• D. Rely on past stock levels

Answer: (C)

During promotions, demand can surge, so a proactive approach means looking across the store network for available stock and arranging backorders with an estimated arrival time. This keeps products available or provides a clear timeline, so customers aren’t surprised and can plan or choose alternatives. Checking other stores leverages existing inventory, and backordering with ETA sets expectations while preserving the sale. In contrast, ignoring stock levels, waiting for complaints, or relying on past stock data are reactive or outdated strategies that can lead to stockouts, frustrated customers, and missed revenue.

During promotions, demand can surge, so a proactive approach means looking across the store network for available stock and arranging backorders with an estimated arrival time. This keeps products available or provides a clear timeline, so customers aren’t surprised and can plan or choose alternatives. Checking other stores leverages existing inventory, and backordering with ETA sets expectations while preserving the sale. In contrast, ignoring stock levels, waiting for complaints, or relying on past stock data are reactive or outdated strategies that can lead to stockouts, frustrated customers, and missed revenue.